Client: Tymbark Agency: Brand Backup
NEXT Ice Tea is a drink offering from the famous Polish Tymbark brand, introduced back in 2014. It's targeted towards young people - active, open minded, full of energy and ideas. They don't enjoy boredom, break the rules and are searching for something that will give them a considerable amount of freshness every day.
We were tasked with creating key visuals for the launch campaign under the "Uderzająco Owocowa Ice Tea" slogan (eng. Strikingly Fruity Ice Tea) on the Central European market, as well as product packshots.
We started by setting up a photoshoot to get the source material for our key visuals. Instead of relying purely on digital alterations, we used practical effects. Our models were treated to leafblowers and real water, which avoided
adding it later in Photoshop.
adding it later in Photoshop.
We used stock fruit images and additional water splashes to create our artworks. We selected the best parts of every photo we took to create one seamless composition.
Carefully prepared 3D bottle packshots completed the project. We had all we needed to create the final designs and show them to the world.
